Mirage presents insight on how to thrive with purpose in our contemporary world. Mirage shares wisdom from his wealth of personal and professional experience. A Senior Lecturer in Digital Marketing at Salford Business School and a Digital Strategy Consultant, Mirage helps business leaders and their organisations gain competitive advantage. He has worked with leading global brands to ensure their marketing and people deliver. This knowledge informs his teaching practice, enabling and empowering students to be industry ready.Mirage started his marketing career in Financial Services and then FMCG, before joining one of the UK’s largest mobile Internet portals in 2000 – developing online communities and in-game sponsorship opportunities for iconic brands. He then spent 7 years with Sky, launching and leading its first Digital Partnership Programme, before becoming Future Media Lead with Executive sponsorship. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 16:16How your community can help you live better | Kiyomi Rollins | TEDxCollierHeightsA passionate call to reclaim collective care as a radical act of community survival. Drawing from her lived experience and cooperative work in Atlanta, Rollins explores how mutual aid, shared resources, and ancestral wisdom can dismantle cycles of isolation and scarcity. This talk centers the power of everyday people to build systems rooted in love, sustainability, and interdependence. With honesty and urgency, Rollins reminds us that in a world that often leaves us to fend for ourselves, community isn’t just a safety net—it’s a lifeline. Kiyomi Rollins is a community based social impact entrepreneur based in the historical community of Southwest Atlanta.For more than a decade, Kiyomi has triumphed as a Founder & CEO of several successful brands such as The Good Hair Shop, Ujamaafest Cooperative Economics Summit & The Ke’nekt Cooperative.Most recently, her role as Co-Founder + Director of The Ke’nekt Cooperative has allowed her to broaden her mission driven beliefs to include reparative community wealth principles that are rooted in Anti-Displacement strategies for legacy Black Owned Businesses. Her professional contributions have been featured in Essence, Atlanta Tribune, Atlanta Voice, Creative Loafing, Atlanta Journal Constitution & Blavity. A few highlights of past recognitions include being featured in Unsung Heroines of West End Mural, Invest Atlanta 2018 Micro-Manufacturer of the Year, City of Atlanta 2019 NPU-T Neighborhood Champion & 2016-2020 American Express Small Business Neighborhood Champion. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 15:27A Place of Our Own | James Bailey | TEDxCollierHeightsThis talk traces the extraordinary legacy of Collier Heights—one of the first communities in the U.S. built by and for Black homeowners during the height of segregation. Through the story of visionaries like Mr. Russell and the collective determination of Black Atlantans, the speaker illuminates how ownership—of land, of narrative, of future—became a tool of resistance and empowerment. At its heart, The Power of Ownership is a tribute to the people who dared to dream, build, and protect a neighborhood where Black excellence could thrive. Committed to living by his personal motto, “Build As We Climb”, change agent, thought leader, entrepreneur and emerging philanthropist, James M. Bailey has dedicated his life to serving others. James serves as President and CEO of the Russell Center for Innovation and Entrepreneurship (RCIE). Honoring the great legacy and visionary business leadership of Herman J. Russell, Sr., he will lead the development of the largest center in America, driven by impact, dedicated to empowering Black entrepreneurs and small business owners; over 50,000 square feet designed to inspire ideas, create jobs, grow companies, and increase wealth in the community.An Atlanta native and die-hard Georgia Bulldog, James has a proven track record of success, recognized by 3 U.S. Presidents for his leadership and community efforts. In 2012, James was one of eight Americans honored at the White House as a “Champion of Change: Following in the Footsteps of Dr. Martin Luther King, Jr.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
