Sudiptaa Paul Choudhury is a powerhouse in marketing, growth, and innovation! She is a visionary with over 20 years of experience in branding and marketing strategy. She is the Chief Marketing & Growth Officer at Shorter Loop, a company specialising in innovative Product Management. In her role as an innovation strategist, data-driven digital marketer, brand evangelist and as an Independent Director at IoD, she brings the company to the forefront of innovation.In this insightful and inspiring talk, she draws from her extensive experience to explore the evolution of marketing and its transformation through AI. Sudiptaa shares her curated palette of AI tools designed to spark creativity and growth. Her expertise offers invaluable insights into how AI tools can redefine branding and growth in today’s digital era.She inspires audience to embrace innovation and reimagine possibilities in today’s digital era. Guided by an inspiring, brilliant, and charismatic orator, her talk will ignite your imagination, fuel your creativity, and transform your vision into reality. This talk was given at a TEDx event using the TED conference format but independently organised by a local community. Sudiptaa Paul Choudhury stands out as a dynamic force in marketing, growth, and innovation. As Chief Marketing & Growth Officer at Shorter Loop and an Independent Director (IoD), she expertly navigates the intersection of marketing, growth, and corporate governance, providing invaluable insights to organisations undergoing digital transformation.Her dedication to positive change extends beyond the corporate realm. As a staunch advocate of Diversity, Equity, and Inclusion (DEI), she masterfully blends these ideas in her career as a corporate and career mentor. She also brings her expertise in global brand leadership, marketing, and career mentorship to every endeavour.Sudiptaa has received numerous accolades, including recognition as one of the Global Marketing Leaders of 2023 and as a Top 10 Marketer of 2022 by CEOInsights Global Magazine. In 2021, she was named 'Women Executive of the Year' by ET NOW, inspiring mentees and peers alike. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx