NOTE FROM TED: This talk only represents the speaker’s personal views and understanding of memory and the brain. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfSquadron Leader Jaya Simha emphasizes the brain's unlimited potential through various memory training techniques. His methods include creative visualization, the phonetic method, and the Memory Palace technique, all designed to enhance memory retention and unlock cognitive capabilities for personal and academic success. TEDx NIT Andhra Pradesh Organiser - Harshith Sasubelli , Production - Harsha Vardhan Chintala , Curation - Aditya Sreeram K S ,Curation - Archana Manjunath, Design - Aseem Gupta,Operations - Jagadeesh Kotapati, Web Lead - Mahammed Nayeem Akbarsagari ,Partnerships/Sponsorship - Sanjay Malladi , Operations - Syed Jawadullah Khadri ,Marketing/Communications - V Vanya Reddy . Squadron Leader Jayasimha is a leading Brain Coach in India, an accomplished author, and a foremost trainer in memory and soft skills, holding the record for the most Guinness World Records among Indians. With 21 years of experience in the Indian Air Force, he earned the prestigious "Sword of Honour" from President R. Venkataraman for his outstanding performance in pilot training and has received multiple awards, including the "Chief of Air Staff Commendation."Jayasimha's remarkable memory feats include recalling 200 random objects, lecturing non-stop for 120 hours, and setting records in photo memory and typing speed. As the Chairman of the National Memory Council of India, he promotes brain power through National Memory Championships and has trained over 2 million individuals in memory and soft skills. Additionally, he is a television personality, featuring in reality shows and Telugu films. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx