What if the climate crisis isn’t the root problem, but merely a symptom of a broken system? In this TEDx talk, Aisling Connaughton, co-founder of Cyd Connects uncovers how our extractive economy is driving the crisis—and how practices like Vipassana meditation, the principles of a regenerative economy, and the B Corp movement offer a path to real change. By facing uncomfortable truths and rethinking our approach to business, Aisling Connaughton shows how we can create a future where both people and the planet can thrive Aisling Connaughton is a co-founder of Cyd Connects, a women-led sustainability consultancy helping business become a force for good.Cyd Connects is a participant of the UN Global Compact and specialises in accelerating the Sustainable Development Goals via B Corp and sustainability roadmaps that make navigating the journey fun and inspiring.Now is the time for every business to become a force for good. Through Cyd Connects, Aisling turns social and environmental responsibility into competitive business advantage.As a guest lecturer at London Business School, Goldsmiths University, andEADA Barcelona, Aisling’s skill is in taking what can seem like a dry and overwhelming subject like sustainability, and making it simple, innovative and fun.Aisling’s 18-year global career in PR spans sustainability, marketing, and communications. She has worked for Huawei Technologies holding posts in Shenzhen and San Francisco.Aisling began her career in the beauty industry, working for L’Oreal, Aveda and Clarins before taking the Global Head of PR role with leading sustainable British brand Liz Earle Beauty Co.Aisling is a proud member of the University of Cambridge Wo+Men Leadership Centre. She has a Masters in Social Entrepreneurship from Goldsmiths University of London and received a scholarship to the Cambridge JudgeBusiness School Rising Women Leaders Programme.In her role as a certified B Leader, Aisling is working to raise awareness of how the B Corp framework can act as a catalyst for better business and accelerate the UN’s Sustainable Development Goals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx