Some events in life are brief yet unforgettable, like trying to catch a soap bubble. In-person experiences hold that same magic, leaving a lasting impression even as they pass. For centuries, human gatherings have shaped cultures, fostered connections, and driven progress. But as technology advances and digital interactions take the lead, the role of live experiences is shifting. What made them so powerful in the past? Why do they still matter today? And how can we ensure they stay meaningful in the future? In this talk, Enrico uncovers the secret ingredients that have driven human gatherings for centuries, from ancient rituals to modern events, and explores how they continue to shape our experiences. Enrico Gallorini is a researcher, author, and entrepreneur dedicated to exploring the impact of live events on individuals, society, and human evolution. His key findings highlight the unique power of in-person experiences to inspire and drive humanity forward. As the author of In-Person: A Journey Through the Unstoppable Evolution of Events, he delves into the cultural and psychological significance of live gatherings. His approach integrates business intelligence, creativity, positivity, and passion to deepen the understanding of the human-to-human industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx