Belle, a public figure and content creator, explores beauty’s digital evolution. She challenged traditional media by letting real women, not editors, define beauty. As social media reshaped industry power, she embraced the shift, championing diversity and authenticity. Her talk urges us to embrace change and redefine beauty together. Belle Rodolfo is a creative professional with extensive experience in the beauty and publishing industries. She is the former Beauty and Social Media Editor at L'Officiel Philippines, where she manages the beauty department and fosters relationships with beauty brands. Belle oversees both print and digital beauty stories, coordinating editorial shoots and brand campaigns. Her role extends to content strategy for social media, ensuring a cohesive narrative for both cover stories and collaborations.Before joining L'Officiel, Belle held key positions in notable beauty companies. She worked as Senior Copy for Sephora USA and led product development at Sunnies Face, where she managed everything from ideation to production. Her expertise also includes creating content for luxury brands like Makeup For Ever and Benefit Cosmetics during her tenure at Luxasia Philippines. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx