Ruchi Pandey is the Founder and CEO of Areta Public Relations, a full-service PR consultancy adept at establishing impactful communication campaigns. With a strong academic background in electronics and communications engineering, she transitioned into the field of public relations, bringing a unique blend of technical expertise and storytelling prowess to her work. Ruchi has successfully implemented communications programs across various industries, representing companies such as State Street Corporation, Ally Financial, Zest AI, Fusemachines, McCarthy Building Companies, and Allot Communications in both New York and Kathmandu. Ruchi Pandey is the Founder and CEO of Areta Public Relations, a full-service PR consultancy adept at establishing impactful communication campaigns. With a strong academic background in electronics and communications engineering, she transitioned into the field of public relations, bringing a unique blend of technical expertise and storytelling prowess to her work. Ruchi has successfully implemented communications programs across various industries, representing companies such as State Street Corporation, Ally Financial, Zest AI, Fusemachines, McCarthy Building Companies, and Allot Communications in both New York and Kathmandu. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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