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You Should Fail More | Coop Caiozzo | TEDxBentleyU

This is the story of how two college freshmen turned failure into their biggest advantage—by building a dorm-room brand from scratch. It’s a talk about risk, creativity, and why failing early and often might be the smartest thing you do. This is the story of how two college freshmen turned failure into their biggest advantage—by building a dorm-room brand from scratch. It’s a talk about risk, creativity, and why failing early and often might be the smartest thing you do. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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