What makes a good advertisement? Is it creativity, storytelling, or something more? In this insightful TEDx talk, Anusha Shetty, CEO of Grey Group India (Grey & AutumnGrey), dives into the true essence of advertising and its potential to move hearts and drive real-world impact. Through powerful examples, Anusha showcases how advertising is more than just selling—it’s about storytelling with purpose. Her talk explores how emotionally resonant ads can inspire action, shift perceptions, and create lasting change. Tied to the Garden of Eden theme, her talk reminds us that impactful advertising has the ability to nurture societies, rebuild communities, and plant the seeds for a better future. This TEDx talk was independently organized under the TED conference format. Learn more at https://www.ted.com/tedx. Anusha Shetty is a dynamic entrepreneur and the founder of ‘Autumn Grey’, a digital marketing and advertising agency. With a sharp eye for trends and the gift of creativity, she’s all about creating impactful campaigns that connect brands with their audiences. Her contagious energy never fails to inspire everyone around her! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

What if the biggest factor in our decision-making isn’t logic or desire, but fear? Kate Linton uncovers the unseen power of regret aversion—the psychological force that shapes the decisions we make every day. Through personal anecdotes, behavioural science, and real-world examples, she explores how our fear of future regret and making the "wrong" choice can hold us back from taking risks, seizing opportunities, and trusting our own instincts. She poses the question, are we truly making choices for ourselves, or are we just seeking to avoid regret? This talk explores why we let regret dictate our lives and how we can break free from its grip to make choices with confidence and clarity. Kate Linton, a senior at JIS, grew up watching TED Talks and dreaming of one day stepping onto the red dot herself. Now, she’s turning that dream into reality with a talk that unpacks the psychology behind fear based decision-making and regret aversion. Known for her habit of writing meticulous pros and cons lists before making most decisions, Kate blends personal insight with a touch of humor as she explores how we can better handle tough decisions with optimism and confidence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx