Marketing drives consumer behavior — but at what cost to the environment? This talk explores how advertising, branding, and consumer culture shape our ecological footprint. From fast fashion to planned obsolescence, we examine the hidden environmental consequences of marketing strategies and how shifting toward ethical, sustainable promotion can protect our planet. Discover how marketers hold the power not just to sell, but to spark change. Javohir is a sharp thinker who looks beyond the screen and into the real world. ??In his powerful talk, "Eco Traps Behind the Screen", he uncovers how advertisements push overconsumption, waste, and pollution—silently harming our planet. ?️?? From plastic packaging to fast fashion, Javohir shows how ads shape our habits and our environment, and what we can do to break free. ?♻️? This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx