n this inspiring TEDx talk, Chandan Mishra, Founder and CEO of Smart Infovision, shares his journey of building a brand that empowers educators, content creators, and business professionals to enhance their digital presence. With over 12 years of experience in providing innovative digital solutions—including studio setups, interactive panels, and educational software—Chandan delves into the creative strategies that have fueled his company's growth across India.Drawing from his entrepreneurial experiences, Chandan emphasizes the importance of creativity, adaptability, and a customer-centric approach in brand building. He illustrates how a spark of creativity, when combined with strategic execution, can transform ideas into impactful brands that resonate with audiences.This talk is a must-watch for aspiring entrepreneurs, marketers, and anyone interested in the intersection of creativity and business growth.TEDxBBAU is organised by Lakhan Varshney (Organiser) , Aditya Kumar Bharti (Co-Organiser) and Divyanshi Vishwakarma (Production), the core team members behind TEDxBBAU 2025.Lakhan's Profile: https://in.linkedin.com/in/lakhanvarshneyAditya's Profile: www.linkedin.com/in/adityakumarbhartiChandan Mishra is the Founder and CEO of Smart Infovision, a company that has been providing digital solutions like studio setups, interactive panels, and educational software for over 12 years. Under his leadership, Smart Infovision has expanded to over 10 branches across India, including locations in Noida, Jaipur, Lucknow, Patna, Udaipur, and bihar,Ahmedabad etc.And employs more than 200 professionals.With a strong background in sales, marketing, and business management. Passed Polytechnic from Jaunpur in 2011 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx