The Bloody Revolution: A Period Campaign for Men | Hibi Eden | TEDxNUALS
In a society long bound by menstrual taboos and gendered silences, Member of Parliament Hibi Eden stands as a bold catalyst for change. In 2022, he made history by spearheading the largest one-day menstrual cup distribution and sensitization campaign in the World. From a young boy too hesitant to even purchase sanitary pads — codenamed "bread packets" at home — to a public figure demonstrating menstrual cup folds on stage, Hibi Eden’s journey reflects not only personal growth but a larger societal awakening. His talk urges us to rethink menstruation as not just a "women’s issue," but as a human concern demanding collective understanding and empathy. It is a powerful testament to how leadership, courage, and open dialogue can drive social revolutions. Hibi Eden, the Member of Parliament from Kochi, embodies progressive youth leadership through groundbreaking social initiatives. Known for his bold advocacy in menstrual health awareness, he launched the #FeelThePain campaign as an MLA, educating men about women's menstrual challenges. His recent 'Cup of Life' initiative, India's largest menstrual cup distribution program, demonstrates his commitment to confronting conservative norms and driving radical yet calculated social change in Kerala. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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