Building a business at the farmer’s market | Lowell Cohen | TEDxSan Diego Studio
Lowell Cohen aka "Popcorntrepreneur" shares how promoting a gourmet brand at a farmers market can be a strategic and cost effective way to build awareness and customer loyalty. The farmers market allow you to engage with customers face-to-face and receive real time feedback. Compared to retail stores or online ,advertising, the farmers markets require a relatively small investment in booth fees and set up costs.You can introduce new flavors, gauge reactions, before scaling up to retail or online sales. Unlike wholesale or e-commerce the markets provide immediate sales and cash flow, which is crucial for reinvesting in the business.In my case , I believed my popcorn to be THE best, and my customers at the market confirmed it.Five years ago, I set out on a mission—not just to make popcorn, but to make the best gourmet popcorn. Today, I’m proud to say we’ve earned the top spot as Southern California’s #1 gourmet popcorn company, according to leading review sites. Most popcorn on the market is low-quality, packed with artificial flavors. I knew I could do better. I personally sampled over 45 non-GMO farmers to find the finest, most flavorful kernel—with the least amount of shell. Then, I sourced the highest-quality oils and seasonings to perfect our recipe. But we didn’t stop there. We broke the hot popcorn rule with a game-changing, proprietary popping process. Our popcorn tastes even better when cold—straight from the fridge or freezer. "When the temperature drops... the flavor pops!" Join the popcorn revolution. Say YES to the BEST! Connect with Lowell and Goldie Pops: Website: goldiepops.com
Instagram: @goldiepopskraftcorn
Facebook: GOLDIEPOPS KRAFT CORN#TEDxSanDiego #popcorn #farmersmarket #connection
Lowell Cohen aka Popcorntrepreneur, is the Founder and CEO of Goldie Pops Gourmet Kraft Corn, a San Diego-based company specializing in handcrafted, gourmet popcorn made from healthy, quality ingredients. After a successful career in the clothing industry, Lowell retired and pursued his passion for creating the best popcorn on the market, leading to the establishment of Goldie Pops. His commitment to excellence has garnered acclaim, with Goldie Pops being featured on platforms like the "Pivot and Thrive" podcast.
Connect with Lowell and Goldie Pops:
• Website: goldiepops.com
• Instagram: @goldiepopskraftcorn
• Facebook: GOLDIEPOPS KRAFT CORN This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 9:56Your career is not a straight line | Jhanvi Lakra | TEDxSatyawatiCollegeYour career is not a straight line—it’s a journey with twists, turns, and unexpected paths. Growth often comes from detours, failures, and new opportunities. Embracing change leads to long-term success. Jhanvi Lakra, an IIM graduate and a content creator, is making a lasting impact by guiding thousands in their career journeys. She currently heads brand management at a top FMCG. Blending her expertise in management and a background in medicine, she brings a unique perspective to career growth. As a career content creator on Instagram and an entrepreneur she continues to inspire and empower, creating a meaningful and far-reaching impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 11:23Don't Follow Your Passion | Kanishk Gupta | TEDxSatyawatiCollege"Don’t follow your passion" suggests that success comes from developing skills and creating value, not just chasing what you love. Passion often follows hard work and mastery, rather than leading it. Kanishk Gupta is a travel filmmaker, photographer, and YouTuber renowned for his captivating travel documentaries that showcase the diverse places and cultures of India. Based in Delhi, India, Kanishk's passion for storytelling and visual narration drives him to craft thought-provoking content that conveys inspiring stories, personal experiences, and valuable lessons. With a YouTube family of 1 million subscribers, his purpose is to create meaningful content that evokes emotions and leaves a lasting impression. Kanishk Gupta is driven to craft travel films that showcase inspiring stories of people, places, and cultures. He believes that these stories have the profound power to spark curiosity, inspire, and shift our perspectives on the world. Through his films, Kanishk aims to share this sense of wonder and awe, inviting viewers to see the world in a new light. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 11:38How anyone can be a philanthropist | Clay Jeon | TEDxBinghamtonUniversityListen to this speaker as they discuss the moral imperative of philanthropy, inspired by philosopher Peter Singer’s drowning child analogy. Through compelling statistics and real-world examples, the talk challenges the notion that giving is only for the wealthy, emphasizing that small actions—like donating $5 or volunteering time—can save lives and transform communities. The speaker addresses psychological barriers to giving, such as the identifiable victim effect, and highlights the power of collective philanthropy to create meaningful change. By redefining philanthropy as an inclusive, everyday act, the talk inspires everyone to recognize their capacity to make a difference, regardless of their resources. Clay Jeon is a Philosophy, Politics, and Law student at Binghamton University. On campus, he has actively engaged in diverse leadership, research, and advocacy roles, serving as a student researcher, board member, judicial officer, financial officer, project developer, publication co-director, social chair, teaching assistant, and speaker for various organizations. He’s a part of the Student Association, Dickinson Town Council, Binghamton Policy Project, Binghamton Policy Project, New York Public Interest Research Group, Binghamton Pre-Law Education Organization, Consult Your Community, and the Harpur College Undergraduate Student Advisory Council. Through his talk, he aims to inspire others to see that giving back is not only feasible but essential to leading a fulfilling life and building stronger, more connected communities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 12:23Rethinking resilience from an engineering perspective | Guru Madhavan | TEDxBinghamtonUniversityListen to Guru Madhavan, a senior scholar and systems engineering expert, as he reframes the concept of resilience through the lens of complex societal challenges. Drawing from his work at the National Academy of Engineering and his book Wicked Problems: How to Engineer a Better World, Madhavan explores how systems thinking can address interconnected crises in health, technology, and democracy. His insights reveal how engineering principles—traditionally applied to technical systems—can help design adaptable, human-centered solutions for an unpredictable world. Guru Madhavan is one of the top voices for systems engineering. He recently published a book titled "Wicked Problems: How to Engineer a Better World". He is also the Senior Director of Programs and Scholar for the National Academy of Engineering. Previously, he worked as a Senior Program Officer and Director of Studies at the Academy of Sciences. His talk redefines resilience and intends for the audience to see life through a different lens. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 10:01You Were Never Meant to Be Just One Thing | Faye McCray | TEDxBinghamtonUniversityIn You Were Never Meant to Be Just One Thing, Faye McCray reflects on how the world often decides who we are before we get the chance. Drawing from her life as a 6'1 woman, a mother, a federal lawyer, and a writer, she explores what it means to live beyond assumptions and embrace the complexity of identity. This talk invites us to question why we limit ourselves and others to a single definition when we’ve always been more than one thing. Faye McCray is a speaker, consultant, and former attorney whose work spans law, media, and wellness. With over a decade of legal experience in high-pressure environments, she understands the challenges professionals face when balancing ambition with personal well-being. She has led content and communications for brands like Healthline, Well+Good, Livestrong, and Psych Central, centering mental health, wellness, and healthy workplace culture. As a strategic adviser to leaders and organizations like The Washington Post and Goldman Sachs, Faye helps shape authentic stories that build trust and connection. A frequent speaker on professional identity, leadership, and wellness, she has been honored as an Aspen Ideas Fellow and featured on NBC News Now, Good Day NY, and at events like SXSW and Ad Week. Faye holds a B.A. in English from Binghamton University, an M.A. in Writing from Johns Hopkins University, and a J.D. from Howard University School of Law. In her talk, she reflects on how the world often decides who we are before we get the chance. Drawing from her life as a 6'1 woman, a mother, a federal lawyer, and a writer, she explores what it means to live beyond assumptions and embrace the complexity of identity. This talk invites us to question why we limit ourselves and others to a single definition when we’ve always been more than one thing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 19:09Tus latidos también comunican. Escúchalos | Nathaly Marcus | TEDxMoreliaWomenTu sistema nervioso te habla, ¿lo estás escuchando? En esta charla, Nathaly Marcus habla de esto y más relacionándolo con la salud cardiovascular, con la salud de la microbiota y comparte un poco de su historia de vida; esa historia que la llevó a detenerse, a escuchar a su corazón, a cambiar, a entender la importancia de cómo cuidar el sistema nervioso y lograr mayor adaptabilidad al estrés para vivir en equilibrio. Pionera en bienestar integrativo en México, es Licenciada en Nutrición y Ciencia de los Alimentos por la Universidad Iberoamericana, con certificaciones internacionales y un Fellowship en Medicina Antiedad.Se especializa en neurociencia, medicina antiedad y psicología transpersonal, estudiada en Palo Alto, California. Actualmente, cursa el diplomado "Camino Medicina" con Paola Ambrosi.Es fundadora de Bienesta y del Instituto de Salud Funcional Mente-Cuerpo (ISFMC), la primera institución de habla hispana certificada en Salud Funcional y avalada por la SEP.Creadora de las líneas de suplementos Fort Core y HealthAddiction, también fundó la Asociación Mexicana de Salud Funcional (AMESAF), enfocada en promover el bienestar mente-cuerpo.Como autora, ha publicado Secretos para mantenerte sano y delgado, El método de las 3R y el recetario Health Addiction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
