What makes a good advertisement? Is it creativity, storytelling, or something more? In this insightful TEDx talk, Anusha Shetty, CEO of Grey Group India (Grey & AutumnGrey), dives into the true essence of advertising and its potential to move hearts and drive real-world impact.
Through powerful examples, Anusha showcases how advertising is more than just selling—it’s about storytelling with purpose. Her talk explores how emotionally resonant ads can inspire action, shift perceptions, and create lasting change.
Tied to the Garden of Eden theme, her talk reminds us that impactful advertising has the ability to nurture societies, rebuild communities, and plant the seeds for a better future.
This TEDx talk was independently organized under the TED conference format. Learn more at https://www.ted.com/tedx. Anusha Shetty is a dynamic entrepreneur and the founder of ‘Autumn Grey’, a digital marketing and advertising agency. With a sharp eye for trends and the gift of creativity, she’s all about creating impactful campaigns that connect brands with their audiences. Her contagious energy never fails to inspire everyone around her! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 6:21Flexible problem solving for global issues | Rida Zahid | TEDxGEMS Millennium School SharjahRida's talk introduces a "2-Step Approach: Embracing + Jugaad," emphasizing the importance of accepting challenges and finding creative solutions in the face of adversity. Through personal experiences and global examples, it illustrates how embracing obstacles and innovating with resourcefulness leads to meaningful change. Rida is an alumnus of the school from the batch of 2023-24. Here, she was known for her participation in numerous roles as a student. She’s currently pursuing her undergraduate studies in Chemical & Biological Engineering. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 5:33How to practice healthy selfishness | Shams Tarrap | TEDxGEMS Millennium School SharjahThis talk highlights how healthy selfishness can be beneficial, allowing you to prioritize your needs to better help others. It explains the difference between self-care and narcissism, showing that putting yourself first leads to a happier, balanced life. Shams is driven by growth and self-development, constantly seeking new challenges to improve and learn. With nine years of Taekwondo experience, she has cultivated strong discipline and perseverance. A passionate artist, Shams expresses her creativity through drawing and enjoys roller skating, crocheting, and finding inspiration in podcasts and TED Talks. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 6:01You are nothing but a big, black dot. Here's why: | Evan Vipin | TEDxGEMS Millennium School SharjahEvan's talk uses the "black dot on a white canvas" metaphor to explore how individuals who challenge societal norms, like Gandhi and Malala, spark meaningful change. It reflects on personal experiences of embracing individuality and its potential for progress, with more insights to come Evan is passionate about leadership, social change, and self-improvement. He seeks to make a positive impact in his school and community through projects that raise awareness of social issues. With a keen interest in law, business, and economics, he explores their connections to real-world challenges. Friends often describe him as a captivating presence, full of drama and humor—like their very own TV show. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 4:18Learning to appreciate my imperfections | Shabil Iqbal | TEDxGEMS Millennium School SharjahShabil's talk explores how imperfections, often denied or overlooked, are what truly define us and make us unique. It emphasizes that embracing these flaws is key to understanding our true selves. Shabil is known for his friendly personality and love for making friends. He enjoys cycling and card games, which help him connect with others. His passion for public speaking shines in various competitions, where he meets people and wins awards, all while creating lasting memories. He values the connections he makes and the insights he shares, making him a remarkable young adult. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 3:56Celebrating our flaws | Ayaan Malhotra | TEDxGEMS Millennium School SharjahThis talk highlights how we let small flaws overshadow the bigger picture of our lives. By embracing them, we can turn them into strengths and inspire others to do the same. Ayaan is an enthusiastic individual with a strong passion for sports, particularly football, cricket, and swimming. He dedicates a significant amount of his time to staying active and honing his athletic skills. In addition to his love for sports, Ayaan is deeply committed to his entrepreneurial pursuits. He has successfully founded two businesses, demonstrating his creativity and perseverance. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 5:25Small actions, big impact | Joanna Lilian Zacharia | TEDxGEMS Millennium School SharjahJoanna's talk emphasizes how small, seemingly insignificant actions, like a black dot on a white canvas, can create lasting change. Using real-life examples, it inspires others to recognize the power of subtle actions in shaping a better future. Joanna is easygoing, fun-loving and thrives on spontaneity. She often makes impulsive decisions but tends to overthink things. A social butterfly, Joanna loves meeting new people, although she quickly runs out of social energy. An eternal optimist at heart, she enjoys talking, vlogging, teaching, singing, and watching movies. She also loves going on long walks and volunteering. Interestingly, while she loves nature, she despises insects. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
