Culture is the Brand: Why Employer Branding Starts from Within | Amresh Pratap Yadav | TEDxSGRR
With talent as the greatest advantage, high salaries alone no longer attract top professionals. By 2030, the global skills gap could cost $8.5 trillion—yet companies still struggle to fill key roles. Why? Because today’s workforce seeks purpose, belonging, and alignment with their values.In this thought-provoking talk, Amresh Pratap Yadav challenges traditional employer branding, revealing a key truth: culture is the brand. Flashy recruitment campaigns fail if the internal culture doesn’t match. From long working hours to empathetic leadership, he explores how companies can build cultures that attract and retain top talent. In today’s market, your culture doesn’t just support your brand—it is your brand.A leading voice in Employer Branding, Amresh transforms how organizations attract, engage, and retain talent. He crafts impactful Employer Value Propositions that enhance brand perception while creating meaningful employee experiences. Passionate about authentic employer branding, he helps organizations stand out by fostering inclusive, inspiring workplaces where people thrive. Amresh Pratap Yadav brings over 11 years of experience in the Employer Branding space, with a focus on transforming corporate cultures into engaging and supportive environments that attract top talent. His visionary approach centers on enhancing employee experiences, and he is passionate about redefining Employer Branding as an immersive journey that positions organizations as employers of choice. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 18:27The Reversed Evolution of AI | ALBERTO MATTIELLO | TEDxAsiagoNOTE FROM TED: This talk only represents the speaker's personal views and understanding of the brain. Theories discussed in this talk around the reptilian brain lack legitimate scientific support. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfAlberto Mattiello talks about how the human-machine relationship is the key to the future of humanity: understanding it means evolving. Starting from the three human brains – reptile (instinct), Libycus (emotions) and Cortex (reason) – he will explore how machines are following a similar but inverse path: from the intellect of language systems to the empathy of affective computing, up to the physicality of robotics. This journey reveals not only risks and biases, but above all the opportunities of a world where every technology will have a personality, transforming the way we live and work. Visionary, Author and innovator, expert in technology and business innovation. For ten years Alberto has led Future Thinking, an international organization, Wunderman-Thompson innovation acceleration hub, and is Head Of Innovation at Retail Hub. Marketing and Innovation teacher at important institutions, including Imperial College London and Bocconi University. Co-founder of Eitherland, the first outdoor work ecosystem that has won several design awards, and of LabNext, recognized by Wired as "the Italian Think Tank". His theories, including Innovation Success, Brand Robotics and Multiverse AI, have been covered in his books, including "Disruption", "Customer Success" and "Marketing Thinking". This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 11:5614 Years of Struggling | Mercury Liu | TEDxMalvern College QingdaoIf you receive unfair denial, then don’t be like them. Do it in the opposite way and make the world a better place. Ph.D. in Physics, University of Connecticut First-Author Publications in Top-Tier Academic Journals, Including 《Physical Review D》 Expert in Cosmology, Numerical Simulation, and Gravitational Theory Member of the National Elite Talent Development Program "Top Talent Development Programme" Lead Researcher of the Project "Cosmic Microwave Background Radiation under the Conformal Gravity Framework" Pioneered a High-Precision Recursive Algorithm, Overcoming Key Bottlenecks in Astrophysical Numerical Simulations This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
