With talent as the greatest advantage, high salaries alone no longer attract top professionals. By 2030, the global skills gap could cost $8.5 trillion—yet companies still struggle to fill key roles. Why? Because today’s workforce seeks purpose, belonging, and alignment with their values.In this thought-provoking talk, Amresh Pratap Yadav challenges traditional employer branding, revealing a key truth: culture is the brand. Flashy recruitment campaigns fail if the internal culture doesn’t match. From long working hours to empathetic leadership, he explores how companies can build cultures that attract and retain top talent. In today’s market, your culture doesn’t just support your brand—it is your brand.A leading voice in Employer Branding, Amresh transforms how organizations attract, engage, and retain talent. He crafts impactful Employer Value Propositions that enhance brand perception while creating meaningful employee experiences. Passionate about authentic employer branding, he helps organizations stand out by fostering inclusive, inspiring workplaces where people thrive. Amresh Pratap Yadav brings over 11 years of experience in the Employer Branding space, with a focus on transforming corporate cultures into engaging and supportive environments that attract top talent. His visionary approach centers on enhancing employee experiences, and he is passionate about redefining Employer Branding as an immersive journey that positions organizations as employers of choice. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx