This talk discusses the difference between LONELINESS and SOLITUDE. Sometimes we need to be alone for a few moments to connect with ourselves. Carlos Serrano is a visionary entrepreneur with a strong background in business development and leadership. A graduate in Public Accounting and Administration from Universidad Autónoma de Nuevo León, he is a founding partner of One Tierra México and DLA Latam, both tech companies driving regional innovation. He also co-founded OIM, a business strategy consultancy, and BIBU Monterrey, a digital marketing agency. With over 20 years of experience as a consultant in business, sales, and leadership, Carlos has helped organizations across sectors optimize growth. Additionally, he has over a decade of experience in managing commercial fleets, improving operational efficiency. His career reflects a commitment to innovation, strategic impact, and effective leadership. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx