Aum Mohak Raghuvanshi centers on the concept of Strategic Inflection Points (SIPs)— critical moments when shifts in technology or consumer behavior can render businesses obsolete if not addressed swiftly. Through vivid analogies and real-world examples—Aum illustrates how recognizing and responding to these subtle market signals can make or break organizations. He urges companies to build foresight mechanisms like an External Technology Watch to stay competitive. The talk ultimately challenges leaders to ask: What inflection point am I ignoring today that could define my tomorrow? Aum Mohak Raghuvanshi is a Digital Marketing Strategist with over 5 years of corporate marketing experience. He holds a BS in Marketing and BA in Strategic Communication from The University of Scranton, Pennsylvania, and an MS in Integrated Marketing with a concentration in Digital Marketing from New York University. Aum is a member of the prestigious National Marketing Honors Society and a participant in the esteemed BRICS Young Leaders program. With diverse skills in marketing, advertising, public relations, and sales, Aum is a versatile professional with a passion for digital marketing and classical music as a trained vocalist. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx