What if the path to true fulfilment isn’t about shining in the spotlight, but serving others behind the scenes? This thought-provoking talk challenges the modern obsession with personal branding and recognition, offering a powerful alternative: building a life rooted in purpose and service. It explores how shifting the focus from self to others can lead to deeper satisfaction, stronger relationships, and lasting impact. With sincerity and humility, the talk invites the audience to redefine success—not by how much attention they receive, but by how much good they do. It’s a refreshing reminder that greatness often begins with giving. This is a call to build not to impress, but to uplift. Faisal Choudhry is the creator of Freshly Grounded, a podcast and platform that has inspired thousands through honest, meaningful conversations. In his TEDx talk, Why You Should Build Yourself to Serve, Not to Shine, Faisal delivered a powerful reminder that true fulfilment comes from purpose, not performance. With humility and sincerity, he challenged the audience to shift from self-promotion to service, and to find strength in lifting others. His message resonated deeply, leaving listeners inspired to lead with intention and heart. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx