The literary critic discusses the impact of AI on the culture of writing books in particular and on literature in general. 0:10 - From art to literature through poem 0:55 - Literature portrait of an author 2:00 - Changing perceptions in terms of neural network 3:34 - AI in studying process 4:32 - Is there a loss of trust in written texts? 05:00 - Are we going to lose literature in general? 5:46 - Rie Quran Japanese author case using AI in literature 7:22 - Do we know how to deal with legal aspects of neural network in our life? 7:49 - Indie writers without official publishers on Amazon 9:40 - Possibilities of AI in books writing 10:40 - Comparason the source text and the modified style using AI. Ernest Hemingway style example 12:40 - Most popular hesitation about paying authors that used “assisted writers” such as AI 13:21 - The main signs of a perfect book 14:21 - Why are we so obsessed with author’s figure? 15:36 - Pew Research Center statistics according to authors names 16:27 - Emotional response of participation of AI as a co-writing 17:05 - AI supports (or controls) our reading patterns 18:26 - How do people find out about new books? 19:59 - What is the difference between Victoria Beckham opinion and AI recommendations? 20:42 - TOP-3 questions to yourself before it’s not too late 22:22 - So, is literature inherent for any type of thinking entity? Galina Yuzefovich, Literary critic, ex-professor of Higher School of Economics (Russia), bloger and TV-presenter. Author of the non-fiction books "Mysterious Map", "What do bestellers tell us about" and "Incredible Adventures of a Pilot Fish". This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx