The story behind the ‘perfume capital’ of India | Pranav Kapoor | TEDxMICA
Pranav Kapoor takes us on a journey through scent, memory, and heritage—reviving his hometown of Kannauj, India’s ancient perfume capital. From childhood nostalgia to pioneering perfume tourism, he shares how one idea is transforming a forgotten craft into a thriving movement. Pranav Kapoor is on a mission to revolutionize how the world experiences perfume. He aspires to put his 3,000-year-old hometown of Kannauj—India's ancient perfume capital—back on the global map. Having transformed his family's legacy into a pioneering Perfume Tourism venture, he is not just preserving an ancient art form but reinventing an entire city's future. He offers hands-on perfume making, fragrance-paired meals, and cultural immersion experiences. His vision includes developing a nationwide fragrance trail to promote India's perfume heritage and support local artisans. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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