Durante gran parte de su vida, Blanca se dedicó al arte, rodeada de estética, formas y belleza. Pero fue tras su llegada a Chile que esa sensibilidad encontró un nuevo sentido: la belleza de lo colectivo. Inspirada por el territorio, sus personas y el deseo de promover un buen vivir, Blanca comenzó a construir un sueño arraigado en la comunidad, el comercio justo y el valor de lo local. Así nació un espacio donde pequeños productores pueden visibilizar su trabajo y ofrecer sus productos en un mercado que se sostiene gracias a vínculos reales: entre quienes producen y quienes consumen, entre vecinos que entienden que el crecimiento es más justo y sostenible cuando se construye en comunidad. Creativa y emprendedora, llegó desde España para radicarse en la zona lacustre de Chile hace 5 años. Desde entonces, ha volcado su visión innovadora crear y gestionar un espacio que busca redescubrir el valor de la comunidad y del territorio.Su enfoque se basa en una profunda convicción: todo está conectado. La comunidad natural y social se entrelaza para permitir que personas y empresas prosperen. Cada acción provoca una reacción inmediata, generando una red de reciprocidad donde las personas, empresas, políticas y la misma naturaleza están intrínsecamente ligadas.Consciente del “ritmo volcánico” del sur, destaca la importancia de escuchar antes de actuar, y adopta la sabiduría del trabajo comunitario, inspirada en la discreta pero perfecta chacra familiar araucana.Su accionar emprendedor refleja este arraigo al territorio y a quienes lo habitan. Su éxito depende de la salud de la tierra y de la comunidad, manteniendo viva una red colaborativa donde la sostenibilidad y la conexión con el entorno son fundamentales. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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