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FOMO: The Price of Keeping Up | Vardaan Chaudhry | TEDxSharjah English School

Ever wondered why that 'sold-out' luxury bag suddenly feels like a must-have? What if FOMO isn’t just a feeling — but a billion-dollar strategy? Discover how brands manipulate your desire to keep up. || Vardaan Chaudhry is an aspiring entrepreneur and leader with a passion for innovation and creativity. Currently serving as the Head Boy at SES, he has led initiatives to enhance student well-being and academic engagement. As someone who takes an interest in modern societal trends, Vardaan aims to foster meaningful conversations that take a step back to gain a better understanding of societal behaviours and the economic interactions they influence. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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