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The Secret to Building a Successful Brand | Yasa Singgih | TEDxYouth@SWA

What makes a brand truly great? Yasa takes the stage to reveal the secret, drawing from his own journey of resilience and innovation. He shows how great brands go beyond aesthetics and engage human senses to create meaning and spark long-lasting connections Yasa Singgih is the co-founder and the CEO of Fortius. His leadership has earned him recognition, notably in Forbes 30 Under 30 Asia, where he became the youngest recipient in the retail and e-commerce category. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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