With the ever-rising content formats and depleting attention spans, CGI is transcending norms of conventional communication and is rapidly evolving as a tool for transforming brand experiences. The CGI aims to bring out the concept in a way that is larger than life a one- of-its- kind, phygital integration with an actual physical billboard enhanced through digital amplification. The idea is to delve into how CGI can creatively engage the audience by making the brand stand out and creating unique incredible experiences by leveraging technology. Sidhadh Binu, CEO at wesualizestudios is a passionate and versatile creator with over 6 years of experience across multiple platforms, including 3+ years as a CG artist. He has contributed to Malayalam feature films, notably serving as the CG Supervisor for the critically acclaimed Palthu Jaanvar (2022). His portfolio also includes animation videos for prominent brands like Sauna and Outrankd, along with various other clients (2021). A winner at the state-level Indiaskills competition (2020), he brings creativity, technical expertise, and a commitment to delivering high-quality visuals to every project. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx