Moustafa Sano is the owner of Samo Ventures and a leading expert on cross-cultural communication, with a particular focus on how effective public relations can bridge diverse communities. He holds a bachelor's degree in communication, specializing in public relations, from the International Islamic University Malaysia and is currently pursuing a master's degree at the University of Malaya. Sano's expertise is reflected in his proficiency in five languages, enabling him to connect with a wide range of audiences. His insights on cross-cultural communication have garnered international recognition, including winning the prestigious International Public Speaking Competition in 2019. His work has been instrumental in shaping best practices for global business interactions and fostering mutual understanding across cultural divides. Moustafa Sano is the owner of Samo Ventures and a leading expert on cross-cultural communication, with a particular focus on how effective public relations can bridge diverse communities. He holds a bachelor's degree in communication, specializing in public relations, from the International Islamic University Malaysia and is currently pursuing a master's degree at the University of Malaya. Sano's expertise is reflected in his proficiency in five languages, enabling him to connect with a wide range of audiences. His insights on cross-cultural communication have garnered international recognition, including winning the prestigious International Public Speaking Competition in 2019. His work has been instrumental in shaping best practices for global business interactions and fostering mutual understanding across cultural divides.Moustafa Sano is the owner of Samo Ventures and a leading expert on cross-cultural communication, with a particular focus on how effective public relations can bridge diverse communities. He holds a bachelor's degree in communication, specializing in public relations, from the International Islamic University Malaysia and is currently pursuing a master's degree at the University of Malaya. Sano's expertise is reflected in his proficiency in five languages, enabling him to connect with a wide range of audiences. His insights on cross-cultural communication have garnered international recognition, including winning the prestigious International Public Speaking Competition in 2019. His work has been instrumental in shaping best practices for global business interactions and fostering mutual understanding across cultural divides. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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