What If We’ve Been Solving Problems Backward? | Chitresh Sinha | TEDxMICA
Chitresh Sinha delves into the issue of hunger, emphasizing the need to make it visible and impossible to ignore. He challenges traditional approaches to social impact, focusing on art to spark conversations. He shares that the approach lies in shifting from guilt to curiosity, leveraging creativity for greater impact, and turning social issues into topics that drive meaningful action. Chitresh Sinha is the founder of The Plated Project, a social enterprise that uses art to combat hunger by transforming decorative objects into storytelling pieces. Each purchase funds a meal, and the venture has provided over 750,000 meals to date. Prior to this, Chitresh spent 15 years at Chlorophyll, leading global branding projects and founding an Innovation Lab. His approach, which balances creativity, impact, and profitability, has earned recognition on Shark Tank India Season 2 and features in The Guardian and The New York Times. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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