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The Rise of The Creativepreneur | Achmad Soegiarto | TEDxUniversitasAirlangga

In this era, creative entrepreneurs face the challenge of staying relevant as technology and markets change quickly. Many find it hard to handle uncertainty and seize new opportunities because of limited resources. They often focus on short-term goals instead of planning for the future. They also overlook small actions that could lead to big innovations. As a result, it becomes tough for them to build sustainable ideas, especially with strong competition and the need to balance creativity with business needs. Achmad Soegiarto, an alumnus of Universitas Airlangga's Faculty of Economics and Business, has served as Chief Strategy Officer in both a state-owned enterprise and a private sector company. His achievements in strategy and innovation have been recognized with the Satyalancana Award from the President of Indonesia and various ICT Awards at national, ASEAN, and Asia Pacific levels. He has also attended executive programs at Harvard Business School, MIT, Kellogg, London Business School, and Católica Lisbon School of Business & Economics. As an author, Achmad shares his insights on collaboration and disruption in his books, Synergy Way of Disruption (2018) and Synergy Way of Ecosystem Collaboration (2022). At TEDxUniversitasAirlangga 2024, Achmad Soegiarto will discuss "Rise of the Creativepreneur," inspiring the audience to build innovative, creative businesses for the modern era. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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