War metaphors are everywhere in business. We unknowingly use them all the time by saying things like: 'businesses target consumers', 'battle for positions' and 'engage in guerilla marketing'. The concept that 'Business Is War', however, does not align with the shift toward socially conscious and environmentally-focused enterprise that we see in the market today. Rather than seeing other companies as enemies in a zero-sum game in which market share is captured, I suggest it is more productive to focus on the creative, value-generating aspects of business exchanges and encourage the view of business as a social action, not war. It is time to reframe our understanding of business from defeating an enemy to creating value.Dr. Marjorie Delbaere (PhD) is a professor of marketing and the acting dean at the University of Saskatchewan Edwards School of Business. She earned her Bachelor of Commerce and PhD from the University of Manitoba and first joined the Edwards School of Business in 2007. Prior to her academic career, she worked in marketing and communications for Hewlett-Packard and Agilent Technologies in Germany. She teaches marketing strategy and theory in undergraduate, graduate and executive programs. In addition to her teaching and administrative roles, Delbaere carries on an active research program investigating communication and persuasion surrounding complex and controversial topics, primarily in pharmaceutical products and health care.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

A ticking timer and a mysterious box as powerful psychological tools YouTubers use to hold your attention. First, he was a gamer. But since 2020, Mario Joos has been the mastermind behind content strategies for some of YouTube’s biggest names—MrBeast (370M+ subscribers) and the Stokes Twins (115M+ subscribers), now the second-largest growing YouTube channel of 2024. He’s also working with 5 of the 6 fastest-growing YouTube channels in 2025. His data-driven strategies made him a game-changer for creators aiming to scale from 10M to 100M+ subscribers. Mario has worked on over 1,000 videos, racking up a staggering 40 billion views and even played a key role in one of the platform’s most legendary videos: the $456,000 Squid Game in Real Life.Today, this Belgian-born strategist has permanently settled in Bulgaria, where he helps creators, marketers, and industry professionals grow their digital presence. With expertise in retention optimization, analytics, audience behavior, and human psychology, Mario provides actionable insights that drive success in the ever-evolving content landscape. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

“Whose Story Gets Told” takes a deep dive into the world of media and how news make it to our feed. Using interviews from conflict journalists, surveys of journalism students, and findings from academic research, this talk will challenge you to think more critically about which stories are news and which are the ones that don’t get told. Anna Diagne Sène is an international student from Dakar, Senegal. Her diverse educational experiences across Norway, Jordan, and the U.S. have shaped her commitment to bringing people together and advocating for peace. Grounded in her Islamic faith, Anna’s passion for unity and understanding transcends borders and cultures. Throughout her life, scholarships have enabled Anna to pursue the highest levels of education. She is determined to use this privilege to make quality learning more accessible to all. Anna loves learning languages, meeting new people, and sharing stories about her home country, Senegal. When she is not working towards her peacebuilding career, you will likely find Anna imagining an alternate future as a sports commentator for the Olympics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Estelle Erasmus is an award-winning journalist and author of "Writing that Gets Noticed," which was named a "Best Book for Writers" by Poets & Writers Magazine. In her talk, she explores the value of getting straight to the point, being direct and engaging in your writing, storytelling, and even day-to-day conversations. Estelle Erasmus: an award-winning journalist, is the author of WRITING THAT GETS NOTICED (named a "Best Book for Writers" by Poets & Writers Magazine), a Contributing Editor for "Writer's Digest," and host of the podcast Freelance Writing Direct. She is a writing professor at NYU’s School of Professional Studies/Center for Publishing, Writing, and Media, and received the 2023 Teaching Excellence Award. She also teaches at NYU's High School Academy Program, where students come from all over the world to study journalism with her. Erasmus has written for over 150 publications, including The New York Times, Next Avenue/PBS, WIRED, The Independent, The Washington Post, and AARP: The Magazine, and was the editor-in-chief of five national publications. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

"It's crucial to note that finding yourself is never about selecting a perfect version among those hundred versions. It's more about accepting your imperfect one and improving it." - Ms. Nguyen Thu Tra at TEDxĐaKao Studio 2025In this TEDx talk, you will find insights that help you to identify your identity and how to cultivate your values. #TEDx_Officials #TEDxĐaKao #TEDxDaKao #Personal Identity #Selfimprovement - Special Thanks to TEDxĐaKao Partners Sponsoring Partner: Tam Chuc - National Scenic Landscape and Tourism Complex in Vietnam. Community Partner: Vuon Uom Tai Nang Van Hoa Du Lich Production Partner: VIENTITY Co. - “Why is personal identity important to us?” Nguyen Thu Tra, a young woman, embarked on a journey of self-discovery, grappling with the challenges of defining her identity in a world often preoccupied with conformity. Through this transformative experience, she realized the profound impact of individuality on personal growth and success. Convinced that a well-defined "identity code" is a guiding compass, she believes embracing one's authentic self is the key to navigating life's complexities with confidence and purpose. By challenging societal norms and expectations, individuals can unlock their true potential and contribute meaningfully to the world. At TEDxĐaKaoStudio, Nguyen Thu Tra will illuminate the transformative power of individuality. She will discuss crafting a personal "identity code" as a roadmap for personal growth and fulfillment. We can unlock our full potential by challenging societal norms and living authentically. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx