Come lo sport e la sostenibilità trasformano le comunità | Francesco Pastrorella | TEDxVibo Valentia
Immagina uno sport che non solo appassiona, ma che contribuisce attivamente alla salute del nostro pianeta. Francesco Pastorella al TEDx Vibo Valentia ci mostrerà come comunità e società sportive possono rendere questa visione realtà. Francesco Pastorella è una figura di spicco nell’ambito della sostenibilità e delle relazioni istituzionali a livello globale. Con una lunga esperienza nel mondo dello sport e della finanza, è oggi Global Chief Sustainability Development & External Corporate Relations Officer di Rothschild Dynasty, dove si occupa di strategie innovative per lo sviluppo sostenibile, con un focus particolare sui Paesi in via di sviluppo.Il suo percorso professionale si distingue per l’impegno nella creazione di modelli di sostenibilità integrata, capaci di unire impatto sociale e crescita economica. Ex Director Sustainability & Community Relations Department dell’AS Roma, è stato tra i primi a comprendere il ruolo cruciale dei tifosi come asset strategico per i club calcistici, promuovendo iniziative di responsabilità sociale capaci di generare valore tangibile per la comunità.Sotto la sua guida, la Roma è diventata un modello virtuoso per il calcio europeo, ottenendo il riconoscimento della UEFA come primo club pilota per la Strategia di Sostenibilità Calcistica 2030. Ha lanciato campagne di grande impatto, tra cui “Amami e basta”, volta al supporto delle donne vittime di violenza, e “Superiamo gli ostacoli”, un’iniziativa per garantire accessibilità e mobilità a persone con disabilità.Oggi, con Rothschild Dynasty, amplia il suo raggio d’azione a livello internazionale, supportando progetti infrastrutturali sostenibili e promuovendo il valore dello sport come strumento di inclusione, educazione e sviluppo economico nei Paesi emergenti. Convinto che la sostenibilità non sia un costo, ma un investimento, continua a dimostrare come l’innovazione sociale possa generare impatti concreti e duraturi. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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