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Maximizing Startup Success for College Students | Marco Su | TEDxSMIC School Beijing

Marco Su, a student entreupreneur currently studying business at UC Irvine, shares his firsthand experience on why and how to build startups as a college student. He identified 4 key components of success—selecting a project, understanding the market, clarifying goals, and focusing on execution—and illustrates with vivid personal anecdotes. Finally, he encourages more college students to embark on the journey of entreupreneurship to create more positive changes in the world.? Subscribe for more TEDx talks from Beijing SMIC High School ? Like, comment, and share to support student voices! ? Comment: What other factors do you think are key to successful startups? Marco is a senior at UC Irvine Paul Merage School of Business, Western U.S. Market Operations Officer at EasyTransfer, founder of Snowball AI, and co-founder of the 2% College Entrepreneurs Alliance and Chinese Art & Design Students Association. His focus lies in the commercial application of AI technology, youth education, and student entrepreneurship. Marco founded Snowball AI, which integrates generative AI with youth education. It is supported by Amazon Web Services and Apple China and is recognized in Beijing's 2024 University Innovation Program. Another of his initiatives, the 2% College Entrepreneurs Alliance, empowers students to launch viable projects through weekly sessions, mentorship, and collaborations with industry-leading organizations like Wteam. CADSA, an affiliation of the 2% CEA, is an NGO aiming to provide Chinese international students with useful information and resources to support their journey overseas. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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