Navigating the Blue Ocean of Unconventional Business | Manish Anand | TEDxIRMA
Blue Ocean businesses defy convention by creating entirely new markets, challenging norms, and reshaping consumer behavior. Without precedents or benchmarks, entrepreneurs in this space face uncertainty, investor skepticism, and cultural resistance. Yet, through vision, adaptability, and ethical practices, they pioneer transformative change with lasting impact. Success demands identifying unmet needs, navigating global trends, and communicating compelling value. These ventures not only drive economic growth but also influence societal progress. Rooted in the spirit of Dreaming Beyond, the Blue Ocean mindset encourages bold thinking and sustainable innovation, empowering entrepreneurs to redefine industries and build meaningful, future-ready enterprises. Manish Anand is the Founder and CEO of Mithila Naturals, committed to offering organic, chemical-free, and value-added food products from Mithila, Bihar, and North East India. With 27 years of experience in enhancing operational efficiency, customer experience, and business profitability, he has expertise in business strategy, innovation management, marketing, and sales. Leading the Makhana (Foxnut) value chain from farming to global markets, he is dedicated to sustainable food production. An MBA graduate in International Business from Delhi University, he continues to drive growth, excellence, and market expansion in the organic food industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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