Da grandi desideri derivano grendi responsabilità. | Andrea Saletti | TEDxLUCCA
Have you ever wondered why you so intensely desire that particular product? Or why that vacation irresistibly attracts you? Andrea Saletti, an expert in neuroscience applied to digital marketing, unveils a secret that the marketing world tries to keep hidden.With over 20 years of experience in the industry, Saletti takes us on a fascinating journey to discover the origins of our desires, revealing how our choices are deeply intertwined with social dynamics we often fail to recognize. This enlightening reflection leads us to reconsider not only what we desire but, more importantly, why we desire it—offering a new perspective on the responsibility we have toward ourselves and others.A talk that will forever change the way you look at your desires and everyday choices È un pioniere nel neuromarketing e nelle scienze cognitive applicate al web. Laureato in tecnologie della comunicazione, inizia nel 2000 come web designer freelance, approdando nel 2007 alla guida del settore Neuromarketing & Marketing di Pronesis srl. Da allora, sviluppa strategie di UX e marketing per progetti internazionali e-commerce di
successo. Docente e relatore appassionato, nel 2016 ha pubblicato il libro “Neuromarketing e scienze cognitive per vendere di più sul web”.
Andrea unisce scienza e pratica con l’obiettivo di trasformare la percezione dell’utente in conversione. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 14:26What AI Has Taught Me About Being Human | Sirio Berati | TEDxUofTMississaugaIn "What AI Has Taught Me About Being Human," Sirio shares his transformative journey of overcoming aphantasia to unlock creativity through artificial intelligence. He reveals how AI not only redefines art and design but also deepens our understanding of human potential and purpose. By challenging the myth that creativity is reserved for a select few, Sirio inspires us all to embrace technology as a tool for transcending limitations and living a life filled with meaning and impact.Sirio Berati is a creative entrepreneur from Albania, acclaimed as a modern-day polymath and Renaissance man. As the founder and CEO of VISIONREIMAGINE®, he has empowered over 18,000 creators worldwide by seamlessly blending technology and artistry. An accomplished artist, singer, songwriter, and creative producer, Sirio has developed innovative AI platforms like LONOvm and TalkTune, showcasing the transformative potential of artificial intelligence in business and the arts.Rooted in his Albanian heritage, Sirio's work transcends cultural boundaries, aiming to redefine global perceptions of creativity and innovation. His philosophical approach to entrepreneurship emphasizes the synergy between human creativity and technological advancement. Through initiatives like #createwithoutlimits, he invites others to join him in reimagining the possibilities at the intersection of art and technology. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 15:18From Fear to Flourishing: How Psychological Safety Fuels Innovation | Leo Chan | TEDxUofTMississaugaWhat’s the biggest barrier to innovation? Fear. And what’s the key to overcoming it? Psychological safety. Drawing from his life experiences from student designer to corporate innovator, innovation expert Leo Chan reveals how creating safe environments unleashes bold ideas, strengthens relationships and drives extraordinary innovation.Learn how to move from fear to flourishing—and why YOU hold the power to shape the future by fostering psychological safety in every interaction. This talk is your invitation to unlock your innovative potential and change the world.Leo Chan is an innovation expert, keynote speaker, and LEGO®️ SERIOUS PLAY®️ trainer & facilitator on a mission to unleash innovation in everyone. As the Chief Innovation Igniter at Abound Innovation Inc., he has helped organizations— from nonprofits to Fortune 500s—unlock their employees’ full innovative potential. With 55 U.S. patents and 20+ years of experience, he’s taught over 35,000 professionals worldwide. He’s also a LinkedIn Learning Instructor. Leo’s approach to teaching innovation is approachable, practical, fun, playful, and most importantly, impactful. His infectious energy and passion both inspire and equip participants to be empowered to make change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
