Birgitta has shared insights about the inner development goals and the approach of innovation through a personal, inward, initial stage. Birgitta Persson has a long international experience from developing organisations and building networks in the cultural and creative sector and industries. She is recognized for her ability to engage people to come together and collaborate for a joint purpose. She works today as project manager at the innovation platform Future by Lund in Sweden where she coordinates innovation projects which involves very different types of stakeholders: academia, public authorities, companies and civil society. For 12 years she was the Secretary General of Trans Europe Halles, an international network of cultural centres. She is often asked to be a consultant, trainer and mentor in cultural management and leadership as well as board member in cultural organisations. She started her career as producer, promoter, fundraiser, marketing manager etc at the cultural centre Mejeriet in Lund, Sweden. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx