Building a business at the farmer’s market | Lowell Cohen | TEDxSan Diego Studio
Lowell Cohen aka "Popcorntrepreneur" shares how promoting a gourmet brand at a farmers market can be a strategic and cost effective way to build awareness and customer loyalty. The farmers market allow you to engage with customers face-to-face and receive real time feedback. Compared to retail stores or online ,advertising, the farmers markets require a relatively small investment in booth fees and set up costs.You can introduce new flavors, gauge reactions, before scaling up to retail or online sales. Unlike wholesale or e-commerce the markets provide immediate sales and cash flow, which is crucial for reinvesting in the business.In my case , I believed my popcorn to be THE best, and my customers at the market confirmed it.Five years ago, I set out on a mission—not just to make popcorn, but to make the best gourmet popcorn. Today, I’m proud to say we’ve earned the top spot as Southern California’s #1 gourmet popcorn company, according to leading review sites. Most popcorn on the market is low-quality, packed with artificial flavors. I knew I could do better. I personally sampled over 45 non-GMO farmers to find the finest, most flavorful kernel—with the least amount of shell. Then, I sourced the highest-quality oils and seasonings to perfect our recipe. But we didn’t stop there. We broke the hot popcorn rule with a game-changing, proprietary popping process. Our popcorn tastes even better when cold—straight from the fridge or freezer. "When the temperature drops... the flavor pops!" Join the popcorn revolution. Say YES to the BEST! Connect with Lowell and Goldie Pops: Website: goldiepops.com
Instagram: @goldiepopskraftcorn
Facebook: GOLDIEPOPS KRAFT CORN#TEDxSanDiego #popcorn #farmersmarket #connection
Lowell Cohen aka Popcorntrepreneur, is the Founder and CEO of Goldie Pops Gourmet Kraft Corn, a San Diego-based company specializing in handcrafted, gourmet popcorn made from healthy, quality ingredients. After a successful career in the clothing industry, Lowell retired and pursued his passion for creating the best popcorn on the market, leading to the establishment of Goldie Pops. His commitment to excellence has garnered acclaim, with Goldie Pops being featured on platforms like the "Pivot and Thrive" podcast.
Connect with Lowell and Goldie Pops:
• Website: goldiepops.com
• Instagram: @goldiepopskraftcorn
• Facebook: GOLDIEPOPS KRAFT CORN This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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