Beyond Unicorns: The True Magic of Sustainable Startups | Udit Goenka | TEDxAISSMSCOE
In the startup world, "Unicorns" symbolize billion-dollar valuations but at what cost? Udit Goenka challenges the obsession with mythical growth, exposing its hidden risks through real stories like GoMechanic's collapse. He introduces sustainable alternatives "Zebras" and "Camels" startups that prioritize real profits and community impact. Drawing inspiration from Zoho and Zerodha, Udit redefines success as lasting, ethical, and value-driven. He urges entrepreneurs to move beyond the unicorn myth and embrace sustainable business models that prioritize resilience, impact, and true value creation. Because real success is measured in legacy, not just valuation. Udit Goenka is a SaaS and AI entrepreneur who is the founder and CEO of PitchGround, which is a startup-business marketplace. He is also the head of TinyCheque, India's first AI-driven SaaS venture studio, building platforms such as Niyam.ai and QCall.ai. He started entrepreneurship at the age of 18 by launching a WordPress security solution and co-founded Power Up Hosting later on. He has also guided and invested in more than 35 startups based on automation and scalability. A member of the Forbes Business Council, he posts about SaaS growth and digital strategies. His businesses have helped drive more than $14 million in SaaS sales. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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