Fake news appears on our computers, smartphones, and other electronic gadgets, and it can take many forms, including written, pictorial, spoken, and video. Sharmin tells her story about how she was overwhelmed with "fake" news when she saw the "HOLLYWOOD" sign caught fire, and worried about her family and her friends. She knew immediately how to detect if the picture was fake or not. She takes the audience on a short journey, showing them how to detect the authenticity of the news in all its forms to find the truth. As Director of the Digital Marketing program at Bryant University and co-author of “The Little Black Book of Social Media” and “The Little Black Book of Social Selling,” Dr. Sharmin Attaran helps businesses navigate digital transformation through strategic AI integration and innovative marketing solutions. Her expertise spans digital marketing strategy, AI implementation, and consumer behavior, enabling organizations to achieve measurable business outcomes in today’s rapidly evolving digital landscape. A sought-after expert who combines academic insight with practical application, she empowers businesses to harness cutting-edge technology while maintaining authentic customer connections. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx