Thriving in the Attention Economy: What Every Y... | Oleg Maslov | TEDxSHMS | Oleg Maslov | TEDxSHMS
In his TED Talk titled "Thriving in the Attention Economy: What Every Young Entrepreneur Needs to Know," Oleg Maslov explores how attention has become the most critical asset for success in the modern business landscape. Drawing from his own entrepreneurial journey, Maslov breaks down how young founders can navigate the overwhelming digital noise by focusing on authenticity, consistency, and meaningful storytelling. He offers actionable insights into building a personal brand, fostering real engagement, and turning fleeting attention into long-term growth — making his message essential for anyone seeking to thrive in today’s fast-paced attention economy.TEDxSHMS March 2025 hosted at Swiss Hotel Management SchoolThis talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Oleg Maslov is a young entrepreneur helping businesses succeed in the Attention Economy. By turning attention into lasting connections, he shows entrepreneurs how to stand out and grow in today’s competitive digital world. In his TED Talk, "Thriving in the Attention Economy: What Every Young Entrepreneur Needs to Know," Oleg reveals practical strategies for capturing attention and building lasting success. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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