What if the most powerful voice in marketing… is yours? In this eye-opening TEDx talk, former advertising executive Loren Mount-O’Brien pulls back the curtain on an industry built to make you buy more and question yourself less. With over a decade of experience selling big brands to the masses, she reveals the uncomfortable truth: real influence doesn’t come from Super Bowl ads or viral posts—it comes from everyday people, just like you. Through powerful storytelling, historical insights, and a call to action, this talk challenges us to reclaim our voices, be mindful of our consumption, and understand how our recommendations, values, and choices shape the market more than we’ve been led to believe. You don’t need a massive following to create change. You just need to believe that your voice matters—and use it. Loren Mount-O’Brien is the Founder & CEO of Mirour, a personalized shopping platform that adapts to evolving identities and consumer behaviors. With a background in advertising, she has led multimillion-dollar campaigns for global brands at the world’s largest PR firm. Blending storytelling, psychology, and technology, Loren creates experiences that go beyond transactions. A former comedian with a theatre degree from LAMDA, she specializes in human behavior and shared experiences—understanding how people influence and shape one another. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx