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The 3D of Entrepreneurship | Sachin Kumar | TEDxIRMA

This talk explores the inspiring journey of an entrepreneur who transformed a traditional Indian superfood into a modern brand. Centered around the 3Ds—Dream, Dare, and Do—it highlights the courage to leave a stable job, the challenges of building something from scratch, and the relentless pursuit of a vision rooted in culture and innovation. The speaker also introduces a powerful fourth “D”—Death—as a reminder to live meaningfully and build fearlessly. This is a story of resilience, purpose, and redefining success by bridging tradition with modern entrepreneurship. Sachin Kumar is the Founder and CEO of Sattuz, a Madhubani-based startup revolutionizing traditional Indian superfoods. With an MBA ,he has a proven track record in building businesses from scratch and successfully implementing new products, services, and markets. Prior to Sattuz, he gained valuable experience as a Business Development Manager in Mumbai. Since 2018, under his leadership, Sattuz has transformed Sattu - roasted gram flour - into ready-to-mix drinks and other health-conscious consumables; making traditional nutrition accessible to modern consumers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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