Can we still enjoy our favourite films without harming the planet? This thought-provoking talk explores the hidden environmental cost of the film and television industry, from carbon-heavy productions to the subconscious impacts of product placement. As a climate-conscious media lecturer, Jack reveals why we don’t need to cancel escapism but reimagine it by telling local stories, using greener methods, and leaving communities better than we found them. It’s not about giving up fantasy - it’s about finding a better balance.Jack Shelbourn, an Arri-certified Director of Photography and HEA-recognized Senior Lecturer, is a BAFTA albert-certified sustainable cinematography researcher and PhD student. Pursuing a PhD in sustainable cinematography at the University of Lincoln, where he is the programme lead for the BA Film Production programme, Jack's research explores ‘New Naturalism’—focusing on the environmental benefits of using natural, available, and reflected light in film. His work examines the creative possibilities within these lighting limitations. Previously, he led the BA (Hons) Film & Television Studies programme at Lincoln. His cinematography has earned awards, including Mind-Set (2022), which won Best UK Feature at the Manchester International Film Festival. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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