Society often tells professional women over 50 to step aside as they hit their peak. But what if this is actually the beginning of their most powerful chapter? In this TEDx talk, Heidi Hutchison debunks the myth of midlife decline and introduces Third30, a movement that helps women redefine success, purpose, and possibility in midlife. Through entrepreneurship, reinvention, and leadership, Heidi empowers women to claim their future on their terms.Website: www.third30.com LinkedIn: https://www.linkedin.com/in/heidichutchison/ Instagram: https://www.instagram.com/heidi.hutchison7/ Facebook: https://www.facebook.com/heidi.hutchison1/ #TEDx #TEDxSpeaker #TEDxSanDiego #WomenInLeadership #MidlifeReinvention #Third30 #AgeismInTheWorkplace #WomenOver50 #WisdomIsPower #CareerReinvention #ThriveAfter50 #RewriteYourStory #EndAgeism #FutureOfWork #OwnYourPower #UnstoppableWomen Heidi Hutchison is a Women's Empowerment Advocate, Entrepreneur, and Executive Coach dedicated to redefining success for professional women in midlife. As the founder of Third30, she leads a movement empowering women over 50 to reclaim their careers, redefine their purpose, and embrace their next chapter with confidence. A former CMO with 25+ years of experience driving revenue growth and brand strategy, Heidi now partners with corporations and professional women to help them navigate career transitions and find their passion, purpose, and joy in their Third30.In her TEDx talk, she shares her personal journey of reinvention and challenges outdated corporate mindsets that sideline experienced women at their peak. Heidi is passionate about breaking barriers, reshaping workplace culture, and proving that midlife is not a decline for professional women—it’s a superpower. Website: www.third30.com LinkedIn: linkedin.com/in/heidichutchison IG: @heidi.hutchison7 Facebook: @heidi.hutchison1 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx