Despite all the hindsight reasons a startup may give, there are only two reasons all startups fail. As an investor and business strategist, Misti Cain has worked with and mentored several hundred CEOs and founders from idea to exit stage. In her simple, yet engaging talk, she shares the two key reasons along with specific examples that cause startups to succeed or fail. whyzze.com Misti Cain is currently an investor and Venture Partner for a global investment accelerator. Previously, she was the founder of a strategy agency helping startups going through a merger or acquisition create and implement people and process action plans.In addition, Misti was the host of the business reality show 'Werrrk" where she helped business owners overcome strategic challenges. Her latest project, PleaseStop.co helps founders go from blocked and ghosted to being sought after and funded. Misti's passion is helping entrepreneurs succeed. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx