In the digital age, attention is one of the most valuable currencies. As we move toward the internet of tomorrow—driven by AI, Web3, and immersive technologies—our focus and engagement are shaping economies, innovation, and even our personal realities. This talk explores how user attention influences the value of online content, digital assets, and emerging business models. From personalized AI-driven experiences to decentralized platforms that reward engagement, we’ll uncover how our choices dictate the future of the internet and the ethical considerations that come with it. Nadja Bester is an award-winning entrepreneur, advisor, and global speaker renowned for her thought leadership in Web3. She co-founded AdLunam Inc., an acclaimed Web3 investment ecosystem pioneering Engage to Earn and Proof of Attention models.With 20 years in marketing communications, Nadja has led digital marketing agencies and served as CMO since 2012. She was also the CDMO for a Top 50 global pharma company. Hosting "The Future of NFTs," she reaches a global audience of 10,000 weekly. Nadja advises the Blockchain Legal Institute and mentors at Startupbootcamp.Highlighted in leading international media for her career achievements, Nadja's insights are sought after as an industry analyst, and her journalism has been featured in Bitcoin.com, Investing.com, and other prominent platforms. Her "Quantum Self" framework explores how high tech reshapes digital identities, reflecting her innovative approach and deep understanding of the evolving digital landscape. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx