Design: do Protótipo ao Ecossistema | Inês Ayer | TEDxLisboa
Existe um fio invisível que atravessa as nossas vidas — o design. Inês Ayer explora o papel transformador do design na construção de soluções para os grandes desafios do nosso tempo. Uma abordagem onde a empatia, a criatividade e o respeito pelo planeta são tão essenciais quanto a inovação.
Inês Ayer, distinguida como Forbes 30Under30 em 2024, é uma designer humanista que utiliza uma abordagem 360º para impulsionar mudanças sociais através do design.Natural da Ilha de São Miguel, licenciou-se em Design de Comunicação pela Universidade de Lisboa e trabalhou na Superunion, em Berlim. Colaborou em iniciativas sociais como Próxima Geração e Global Shapers Community, uma iniciativa do Fórum Económico Mundial.Em 2019, fundou o Studio Ayer, onde liderou mais de 80 projetos em 12 países. Inês possui um MFA da School of Visual Arts e um Mestrado do Institute for Advanced Architecture of Catalonia.Atualmente, reside em Nova Iorque, onde atua como Senior Designer na Pentagram e desenvolve investigação para o projeto Aliquoti, focado na redução da mortalidade neonatal entre mulheres BIPOC nos Estados Unidos. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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