This talk explores self-identity and the impact of personal branding, using gado-gado as a metaphor for human complexity. The speaker shares her journey from childhood attachments to an identity crisis at 17, questioning whether she was building her true self or just a curated brand. While personal branding can open opportunities, it also creates pressure to maintain a flawless image. She realizes that no matter how carefully one curates themselves both online or offline, the world will never fully know their reality. In the end, she reminds the audience that they are more than their personal branding—they are ever-evolving individuals, just like gado-gado, rich in diversity and always changing. Deeply flawed person with an unlimited will to grow who aims to embody the soul of a storyteller. She loves to write, share, and tell stories about life, people, and love as well as self-development, mental health, gender, and humanitarian issues. Some of her personal work include starting an NGO named Arise Arose and The #YourStoryIsHeard Community Organization, and campaigns such as #BerkainBersama, #BraveToBeBare, and Puan Rumah. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx