“2 Seconds!” does it take to form your first impression about someone. In his TEDx talk Jordy raises the importance of acting hospitable in every encounter. You want to prepare yourself to find open doors and endless possibilities, which you don’t find by focusing solely on customer interaction. Customer interaction stops at the moment when a sales transaction has been made. Customer focus is no longer enough! Jordy believes that genuine hospitality can make a difference for every organization in every industry, and for every person in every situation.He is on a mission to turn every customer into a guest and challenges organizations to critically examine their current experiences. Today, Jordy invites us to explore how this shift in approach can lead to changes in the way organizations operate and interact with their customers.Mastering hospitality is an essential skill to make every interaction welcoming. Jordy believes that genuine hospitality can make a difference for every organization in every industry, and for every person in every situation. As a speaker, trainer, and author, he helps teams grow towards a 9+ guest experience! Together with his business partner, Jordy has authored two influential books on mastering hospitality as an essential skill to make every interaction welcoming. With his first book, OBER! OBER!, he captured the hearts of organizations both within and outside the hotel and restaurant industry. After hundreds of workshops and thousands of participants, he presents a new vision in their new book GASTVRIJ!: Customer focus is no longer enough! As the cofounder of Studio Gastvrij, he is on a mission to turn every customer into a guest and challenges organizations to critically examine their current experiences. Today, Jordy invites us to explore how this shift in approach can lead to changes in the way organizations operate and interact with their customers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx