In this inspiring talk, entrepreneur Amit Jain—founder of Planet Paaduks and former PwC professional—shares how he is transforming the footwear industry through ethical innovation and sustainable design. With a deep commitment to transparency, social impact, and environmental responsibility, Amit crafts purpose-driven products that challenge the norms of fast fashion. Each pair of footwear tells a story of conscious choices, circular thinking, and positive change. Through his journey, Amit reminds us that design can be both beautiful and impactful—leaving a lasting footprint not just on runways, but on the world. Born into a business family where ethics, fairness in trade, and a sharp understanding of numbers were second nature, Amit Jain was raised with a deep appreciation for integrity in commerce. Following the classical trajectory of stability, he began his career at PwC, one of the Big 4s, gaining valuable corporate experience. Yet, within the structured confines of the corporate world, he felt an unshakable pull—an urge to build something of his own, where he could exercise his full potential and redefine industry norms. With that vision, he embarked on his entrepreneurial journey, creating Planet Paaduks, a brand that seamlessly blends masterful craftsmanship, innovation in materials, and timeless design. His leadership is rooted in precision, transparency, and a commitment to creating products with purpose—not just to sell, but to make an impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx