Can the time we spend on shopping be considered as well spent? In this TEDx talk, Dr. Nadia Morozova, Chief Analytics & Insights Officer at Enriched Insights, shares highlights from years of consumer behavior research she conducted in the marketing industry and academia. We spend around 10 days on shopping in a year, while millennials spend almost 35 days a year on researching things to buy on-line. How can we make sure that this time is well spent? Applying a research methodology, which Dr. Nadia Morozova developed during her PhD, she found that close to three quarters of purchases inspired by social media platforms can be classified as unplanned. This TEDx talk provides further insights on the role of different types of purchases in building a positive shopping experience and provides recommendations on specific ways we as consumers can evaluate our time spent on shopping. Nadia is an award-winning analytics and insights expert with around 15 years of international experience from working in large multinational companies.Nadia currently holds the position of Chief Analytics & Insights Officer at Enriched Insights and the focus of her work is to support companies in implementing strategies that focus on customers and consumers by connecting academic and consumer research.In the midst of the age of consumerism, Dr. Morozova’s role is to reconstruct and transform business functions and market strategies, thanks to her keen long-term vision and understanding of the modern consumer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

In criminal court, the Constitution guarantees a lawyer. But in civil cases—where your home, children, or safety are at stake—you’re on your own. 90% of low-income Americans face evictions, custody battles, and domestic violence hearings without legal help, while opponents often have expensive counsel. The result? A system where justice depends on wealth. From tenants wrongly evicted to families chased down by debt collectors, this talk exposes the hidden crisis of civil justice—and why "equal justice under law" collapses when you can’t afford a lawyer. Olivia is a senior at Yale studying Political Science as an Intensive major. Her research examines how race and class shape access to justice, particularly in civil courts where people lack access to legal representation. As a founding member and Co-Director of the Yale-Student Association for Small Claims Assistance (Y-SASCA), Olivia has worked at the forefront of addressing representation gaps through direct service. Olivia has worked in public defense in New Haven and Washington, D.C., and for U.S. Senator Kirsten Gillibrand as a Women in Government Fellow. Olivia aims to challenge assumptions about justice and advocate for more robust legal protections for vulnerable groups using innovative solutions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Can is a dynamic Training and Development Manager at Hotel Indigo Saigon - part of IHG Hotels & Resorts, one of the world’s leading international hotel groups. With a strong foundation in HR, coaching, and team building, he has a talent for turning everyday challenges into powerful opportunities for growth. As a visiting lecturer and frequent guest speaker at universities, Can shares stories from his own journey - how stepping into the unknown and embracing change helped him build meaningful success. Through these personal experiences, he inspires students to develop their leadership, communication, and self-growth skills. With nearly 400,000 followers on social media, Can uses storytelling as a bridge to connect with young people, encouraging them to explore their passions, take bold steps, and unlock their full potential. Can is a dynamic Training and Development Manager at Hotel Indigo Saigon - part of IHG Hotels & Resorts, one of the world’s leading international hotel groups. With a strong foundation in HR, coaching, and team building, he has a talent for turning everyday challenges into powerful opportunities for growth.As a visiting lecturer and frequent guest speaker at universities, Can shares stories from his own journey - how stepping into the unknown and embracing change helped him build meaningful success. Through these personal experiences, he inspires students to develop their leadership, communication, and self-growth skills.With nearly 400,000 followers on social media, Can uses storytelling as a bridge to connect with young people, encouraging them to explore their passions, take bold steps, and unlock their full potential. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Natural disasters not only impact those who are directly affected by their sheer destructible potential, but they also create aftershocks that weaken individuals and communities across the globe. Dr Kate Brady sheds light on an issue that we, as a community, are far too often ignorant of: the fact that even after the earthquake has passed, even after the tallest wave has crashed, even after the storm has settled, the disaster continues. A self-proclaimed “disaster recovery nerd”, Dr. Kate Brady has spent over a decade shaping how Australia – and the world – thinks about life after crisis. From leading as a National Recovery Adviser for Australian Red Cross Emergency Services to working as a Senior Research Fellow at UNSW’s for How We Survive initiative, Dr. Brady brings sharp insight into what has long been overlooked: the sobering reality of disaster recovery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx A self-proclaimed “disaster recovery nerd”, Dr. Kate Brady has spent over a decade shaping how Australia – and the world – thinks about life after crisis. From leading as a National Recovery Adviser for Australian Red Cross Emergency Services to working as a Senior Research Fellow at UNSW’s for How We Survive initiative, Dr. Brady brings sharp insight into what has long been overlooked: the sobering reality of disaster recovery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

In this TEDxWilmington talk, Igor Vainshtein redefines failure as a powerful reset button rather than a dead end. By applying principles of gamification, he shows how entrepreneurs can turn setbacks into strategies and grow through play, not just pressure. Igor challenges us to embrace agility, share our failures openly, and rewrite the rules of success with curiosity and courage. Igor Vainshtein is a startup serial entrepreneur, best-selling author and the inventor of Entrepreneurpoly, a groundbreaking board game that captures the highs, lows, and realities of entrepreneurship. His entrepreneurial journey began at 17, scaling numerous ventures across industries, including e-commerce, technology, manufacturing, and golf.As the founder of 24/7 Golf, Igor achieved remarkable success, expanding to the USA, and securing a successful exit to GOLFTEC. He continues to innovate in the space with Golftrak.app, a cutting-edge solution that helps golfers improve their game using just their phone.A best-selling author of Practical Manifestation and Agile Manifestation, Igor provides actionable strategies for turning dreams into reality, blending principles of project management and agile systems. His work has inspired countless entrepreneurs to embrace resilience, adaptability, and bold thinking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx