War metaphors are everywhere in business. We unknowingly use them all the time by saying things like: 'businesses target consumers', 'battle for positions' and 'engage in guerilla marketing'. The concept that 'Business Is War', however, does not align with the shift toward socially conscious and environmentally-focused enterprise that we see in the market today. Rather than seeing other companies as enemies in a zero-sum game in which market share is captured, I suggest it is more productive to focus on the creative, value-generating aspects of business exchanges and encourage the view of business as a social action, not war. It is time to reframe our understanding of business from defeating an enemy to creating value.Dr. Marjorie Delbaere (PhD) is a professor of marketing and the acting dean at the University of Saskatchewan Edwards School of Business. She earned her Bachelor of Commerce and PhD from the University of Manitoba and first joined the Edwards School of Business in 2007. Prior to her academic career, she worked in marketing and communications for Hewlett-Packard and Agilent Technologies in Germany. She teaches marketing strategy and theory in undergraduate, graduate and executive programs. In addition to her teaching and administrative roles, Delbaere carries on an active research program investigating communication and persuasion surrounding complex and controversial topics, primarily in pharmaceutical products and health care.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

In her powerful and deeply personal talk, Monnishaa explores the many dimensions of respect—what it means to give it, earn it, deserve it, and demand it. Through stories from her cultural upbringing, school experiences, and reflections on historical figures, she illustrates how respect is both a personal value and a societal cornerstone. Monnishaa emphasizes that mutual respect, especially across differences, is essential to a functioning and compassionate society. Her message serves as a timely reminder that self-respect and respect for others are foundational to individual growth and collective harmony. Monnishaa Tambe is a current junior at Olentangy Liberty High School, who is driven by a passion for using her voice to share ideas and positively help others. With three years of experience on the speech and debate team, she has earned a spot as a state qualifier each year. As the secretary of her school’s HOSA chapter and a committed volunteer at the Columbus Zoo for over four years, Monnishaa continues to nurture her desire to help her community. She has also launched multiple interview series to assist and inspire her peers, and she is a national podcast qualifier for the NPR and New York Times. Outside of her academic and extracurricular commitments, she enjoys spending time with friends and family, exploring the outdoors, and reading a wide range of books. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

A ticking timer and a mysterious box as powerful psychological tools YouTubers use to hold your attention. First, he was a gamer. But since 2020, Mario Joos has been the mastermind behind content strategies for some of YouTube’s biggest names—MrBeast (370M+ subscribers) and the Stokes Twins (115M+ subscribers), now the second-largest growing YouTube channel of 2024. He’s also working with 5 of the 6 fastest-growing YouTube channels in 2025. His data-driven strategies made him a game-changer for creators aiming to scale from 10M to 100M+ subscribers. Mario has worked on over 1,000 videos, racking up a staggering 40 billion views and even played a key role in one of the platform’s most legendary videos: the $456,000 Squid Game in Real Life.Today, this Belgian-born strategist has permanently settled in Bulgaria, where he helps creators, marketers, and industry professionals grow their digital presence. With expertise in retention optimization, analytics, audience behavior, and human psychology, Mario provides actionable insights that drive success in the ever-evolving content landscape. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Estelle Erasmus is an award-winning journalist and author of "Writing that Gets Noticed," which was named a "Best Book for Writers" by Poets & Writers Magazine. In her talk, she explores the value of getting straight to the point, being direct and engaging in your writing, storytelling, and even day-to-day conversations. Estelle Erasmus: an award-winning journalist, is the author of WRITING THAT GETS NOTICED (named a "Best Book for Writers" by Poets & Writers Magazine), a Contributing Editor for "Writer's Digest," and host of the podcast Freelance Writing Direct. She is a writing professor at NYU’s School of Professional Studies/Center for Publishing, Writing, and Media, and received the 2023 Teaching Excellence Award. She also teaches at NYU's High School Academy Program, where students come from all over the world to study journalism with her. Erasmus has written for over 150 publications, including The New York Times, Next Avenue/PBS, WIRED, The Independent, The Washington Post, and AARP: The Magazine, and was the editor-in-chief of five national publications. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

"It's crucial to note that finding yourself is never about selecting a perfect version among those hundred versions. It's more about accepting your imperfect one and improving it." - Ms. Nguyen Thu Tra at TEDxĐaKao Studio 2025In this TEDx talk, you will find insights that help you to identify your identity and how to cultivate your values. #TEDx_Officials #TEDxĐaKao #TEDxDaKao #Personal Identity #Selfimprovement - Special Thanks to TEDxĐaKao Partners Sponsoring Partner: Tam Chuc - National Scenic Landscape and Tourism Complex in Vietnam. Community Partner: Vuon Uom Tai Nang Van Hoa Du Lich Production Partner: VIENTITY Co. - “Why is personal identity important to us?” Nguyen Thu Tra, a young woman, embarked on a journey of self-discovery, grappling with the challenges of defining her identity in a world often preoccupied with conformity. Through this transformative experience, she realized the profound impact of individuality on personal growth and success. Convinced that a well-defined "identity code" is a guiding compass, she believes embracing one's authentic self is the key to navigating life's complexities with confidence and purpose. By challenging societal norms and expectations, individuals can unlock their true potential and contribute meaningfully to the world. At TEDxĐaKaoStudio, Nguyen Thu Tra will illuminate the transformative power of individuality. She will discuss crafting a personal "identity code" as a roadmap for personal growth and fulfillment. We can unlock our full potential by challenging societal norms and living authentically. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx